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Magazine3 Min

Merger of SMS group and Paul Wurth in Brazil

The year 2025 marks the unification of all our excellence and represents the final phase of a strategic merger centered on our customers, partners and employees: the full integration of Paul Wurth Brasil into SMS group Brasil. This step underlines our commitment to offer customized solutions for the entire steel production chain and to take our proximity, agility and service quality to a new level under a single identity – SMS group.

Paul Wurth will continue to be successful as a strong brand within SMS group worldwide and will maintain its well-known high-quality products and services, which will be added to the SMS group portfolio.

The new management structure of SMS group Brasil will be led by Paulo Pinheiro, Chief Executive Officer (CEO) / Chief Sales Officer (CSO), Marcellus Piedade, Chief Operating Officer (COO) / Chief Technology Officer (CTO), and Willian Nunes, Chief Financial Officer (CFO). This management team is ready to lead SMS group in Brazil into the future, shaping the new organizational structure and integrating strategies, business units, processes and tools. 

This new chapter brings significant growth opportunities for Brazil and the entire Americas region. With its products and services, SMS group is setting new standards for production processes and driving the transition to a sustainable and carbon-neutral metals industry. 

We look forward to this new stage, and together with our customers and partners we can shape the future!

If you have any questions, please contact vendas@sms-group.com.

The management team of SMS group Brasil: Paulo Pinheiro (CEO and CSO), Marcellus Piedade (COO and CTO), and Willian Nunes (CFO).

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